What Can You Do With a Marketing Degree?

March 13, 2023
Posted in Questions
March 13, 2023 Terkel

What Can You Do With a Marketing Degree?

From understanding the podcasting market to building a brand through writing, here are 14 answers to the question, “What are things you can do with a marketing degree?”

  • Podcast Producer
  • Marketing Teacher
  • Brand Manager
  • Media Planner
  • Specialized Service Provider
  • Advertisement Specialist
  • Public Relations Agent
  • Marketing Writer
  • SEO Specialist
  • Market Research Analyst
  • Sales Representative
  • Social Media Manager
  • Media Strategist
  • Copywriter

Podcast Producer

Podcasting has become one of the leading marketing modalities, and rightfully so. Its convenience is unparalleled, and the industry is getting more creative with its approach. That said, it takes a deep understanding of marketing‌ to understand which podcasts you think will do well and invest your money accordingly.

With a marketing degree, you will have the knowledge you need to identify podcasts with potential. You’ll be able to produce them and contribute to their marketing strategy and help them grow.

Harry MortonHarry Morton
Founder, Lower Street

Marketing Teacher

Share your knowledge with a marketing degree. How can you help others? Consider teaching online courses or becoming a professor at a college if you have further marketing experience. Or, if you have other interests besides marketing, become a high school teacher and offer a marketing class. It’s a great way to put your degree to good use.

Ann McFerranAnn McFerran
CEO, Glamnetic

Brand Manager

With a marketing degree, one can become a brand manager responsible for developing and executing marketing strategies that build and maintain a company’s brand. They are the point person for all things related to the brand, including advertising campaigns, product launches, and market research.

A brand manager works closely with cross-functional teams, including sales, product development, and creative, to ensure that they align all aspects of the brand and deliver the desired results. This involves analyzing market trends, identifying customer needs and preferences, and using this information to develop marketing campaigns that resonate with the target audience.

Besides a strong understanding of marketing principles and techniques, a brand manager must possess excellent communication and interpersonal skills, collaborate effectively with colleagues across different departments, and be comfortable presenting ideas and strategies to senior executives.

Vincent OrleckVincent Orleck
President, Social Media Club Phoenix

Media Planner

One example that stands out is media planner/buyer; you would negotiate, plan, and buy space or time in print, broadcast, outdoor, and digital channels to help get the message across. These individuals require proficiency in effective communication, analysis of data, and negotiation while following their client’s budget instructions.

Media planners must have strong research skills to determine which types of media are right for their clients’ audiences and campaigns. Having a marketing degree provides one with the foundation to enter this field successfully.

Carly HillCarly Hill
Operations Manager, Virtual Holiday Party

Specialized Service Provider

If possible, try to specialize in your marketing degree so that you can land a more specific role in marketing. For example, you could get a marketing degree with a specialization in product marketing. While it may tempt you to keep your options open, hiring managers also like to come across candidates who have a good sense of direction.

Marilyn ZubakMarilyn Zubak
Marketing Lead, Snif

Advertisement Specialist

From designing social media posts to preparing advertising pitches that hit the mark every time, you will run campaigns that generate brand awareness and ignite the advertising world.

There’s no better feeling than seeing your ideas thrive and knowing you’re putting your degree to good use.

Carlos TrilloCarlos Trillo
CEO and Founder, Evinex

Public Relations Agent

These positions look for individuals with degrees in marketing, journalism, or communications. It can be a really fun and lucrative career, and you will get exposure to working with large media outlets such as Forbes, Insider, and many more.

Within public relations, you can move into several areas: digital PR, media relations, communications, and publicity. It is a fun career, and you will learn a ton if you decide to pursue it.

Marshall WeberMarshall Weber
CMO, Stor-It

Marketing Writer

Several employment opportunities are open to you if you have a marketing degree. One such career is writing, where you can use your understanding of marketing and consumer behavior to produce content that is both interesting and persuasive.

Writing copy for commercials, brochures, websites, social media, and other marketing materials may fall under your purview as a writer. In order to comprehend your target audience better, you might also be involved in creating marketing plans, performing market research, and examining consumer data.

Writing can be a fulfilling and artistic vocation that allows you to apply your marketing expertise to further the objectives of organizations.

Paul SmithPaul Smith
CEO, BeastCopy

SEO Specialist

I work on-page and off-page SEO in the travel industry, and I absolutely love my career. This job looks like sending emails to journalists for PR and outreach, coming up with unique content, finding broken links on the site, analyzing “no follow” and “follow” links, and much more.

Brittany MendezBrittany Mendez
CMO, Florida Panhandle

Market Research Analyst

Charting a strategic direction is always difficult for organizations—especially if they lack a firm grasp of market trends and other critical information. This is where market research analysts come in. I believe these marketing specialists get pertinent information and generate reports for business owners trying to choose the best course of action for their marketing initiatives.

Their work may concentrate on a specific set of competitors, the market, or the internal tactics and plans of the organization for which they work. Whatever the topic, the function causes an inquisitive attitude and the capacity to evaluate often complex amounts of data to present a more complete picture to other stakeholders.

Adam CrosslingAdam Crossling
Head of Marketing, Zenzero

Sales Representative

Sales personnel connect with current and potential clients to give product information and request purchases. They are typically the type of person who enjoys communicating with people and recommending items or services based on their specific requirements or interests. They typically cultivate long-term relationships with their clients.

A history of customer service and excellent interpersonal skills can be helpful. While a degree is not required for all sales representative professions, I believe it is more common for sales roles that focus on highly technical products or services.

Tim ParkerTim Parker
Director, Syntax Integration

Social Media Manager

With a marketing degree, you could become a social media manager. Most companies want a social media presence, which is why this is a growing career. A social media manager would oversee a business’s entire social media strategy, including raising brand awareness and increasing customer engagement.

Andrew MeyerAndrew Meyer
CEO, Arbor

Media Strategist

Marketing campaigns are the responsibility of media planners. They are also referred to as “brand planners” or “brand strategists.” An advertising agency that subcontracts them to multiple customers typically employs them, but they can also operate as in-house media planners for a single company or as a freelancer.

In their jobs, media planners may work with a variety of mediums, including television, the internet, print, radio, magazines, newspapers, and billboards. To keep their clients relevant, I think they must be inventive and stay up to date on the current trends.

Consider how much advertising has grown in the last decade because of the rise of social media. Media strategists had to adapt, and nobody knows what will happen next. If you want to work in media planning, you must always be on the move.

Jeff RomeroJeff Romero
Founder, Octiv Digital


Despite the widespread perception of the profession, copywriting reaches beyond just writing catchy company mottos. Copywriters’ competency covers the whole marketing spectrum.

With consideration of various and multiple company factors, copywriters establish and build the image, name, and message of the brand. They transmit the vision behind the brand in an accessible and relatable to the audience tone.

Marco Genaro PalmaMarco Genaro Palma
Co-founder, TechNews180

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