How can someone become a brand ambassador?
To help you become a brand ambassador, we asked marketing professionals and business leaders this question for their best advice. From pitching for the role to focusing on getting attention first, there are several tips you may apply to get a company to accept you as their brand ambassador.
Here are nine tips for becoming a brand ambassador:
- Pitch for The Role
- Email Brands You Want To Work With
- Capture Brand’s Attention and Reach Out Through Social Media
- Find An Agency
- Show Your Loyalty
- Post Content and Target Brands
- Find a Brand You’re Truly Passionate About
- Develop a Strong Social Media Presence
- Focus On Getting Attention First
Pitch for The Role
There are several ways you can become a company’s brand ambassador. First, ask. If you believe in the company and you want to represent them, pitch the company. Give reasons they should hire you. Next, get noticed by the company by completing activities a brand ambassador would do. For instance, write testimonials praising the company and place them on Instagram and other social media sites. Then, go ahead and pitch the company. When they see you’ve already functioned as a brand ambassador and have experience in that capacity, the company might make your position official. As you see, earning your role as an official brand ambassador of a company is possible.
Janice Wald, Mostly Blogging
Email Brands You Want To Work With
Reach out to the companies you’d like to represent. Having a large social media following isn’t the number one priority for brands anymore – we’re amidst the age of the ‘micro-influencer.’ Companies look for an engaged audience and a cohesive brand. The worst that could happen is they don’t answer, or say no, so get emailing!
Amrita Saigal, Kudos
Capture Brand’s Attention and Reach Out Through Social Media
Well, it’s actually a lot easier than you might think. First, of course, you have to find the brands you love – promoting products just to try to make some cash, doesn’t cut it today. Then make sure your social media accounts are active and up-to-date by posting pictures, putting together video content of yourself using the brand’s products, or even building more in-depth content that is compelling to capture the attention of the brand.
Next, ask yourself: does this brand have a loyalty program? Can I be a part of that? A lot of them typically do! Then, reach out to the brand with your social media handles and let them know that you’re excited about their products and would love to be part of their loyalty program. If they don’t have one, let them know what they could do better—like maybe allowing people to earn rewards for referring friends. And that’s it! Now you can start earning rewards right away!
Nick Cotter, newfoundr
Find An Agency
By signing up to an agency, you can highly increase your chances of being a brand ambassador. People often don’t recognize that, but brands usually reach out to specific people and, if not – to the agencies. And that’s your chance! You’ll probably need a portfolio with your achievements presented when signing up – it’s best if you’ll prepare it beforehand. It should include your social media profile statistics and previous campaigns (if you have any). If you’re a beginner, don’t worry. Just try to show the agency how creative you are and what values they will get by hiring you.
Show Your Loyalty
Brands search for ambassadors among 2 groups in general. First group is internal: employees, partners, investors, etc. They belong to the company or have a direct relationship with it. The trust comes from the first-hand information they provide about the products, services and projects. They represent the culture and values of the company.
Second group is external: customers, users, influencers, etc. They don’t belong directly to the company, but they have direct contact with it. They have purchased or used the product, enjoyed the service or seen its impact, and share their opinions publicly. So called true admirers – people who have already shown loyalty to the brand.
Another option – recognizable, famous people or social media influencers with relevant audiences.
Either way your best option to become a brand ambassador is to show your loyalty to the brand and bring out some creativity.
Kate Zmeevskaia, Hypetrain
Post Content and Target Brands
Post content related to the brands you want to work with and reach out to them. For example, if your goal is to become a brand ambassador for Adidas, create fitness-related content and review the athletic fashion items that you already have.
Don’t let imposter syndrome get in the way – the rise of the micro-influencer is here to stay. Target your content, believe in yourself, and run your social media account like a business.
Breanne Millette, BISOULOVELY
Find a Brand You’re Truly Passionate About
To become a true brand ambassador, find a brand that you’re truly passionate about. A brand you truly believe in – its mission, values, and purpose. When you believe in something that deeply, you can align your personal values to that brand and talk about the brand in a powerful and authentic way. You can tell stories. You can influence. You can make an impact on others.
Dasle Kim, DailyPay
Develop a Strong Social Media Presence
One of the most important steps to becoming a brand ambassador is to develop a strong social media presence. In today’s digital world, potential customers and clients are increasingly likely to discover brands through social media channels like Instagram, Facebook, and Twitter. If you can show that you’re an expert on and passionate about a particular brand, you’ll be much more likely to score an ambassadorship with them.
Gino Louise Reichert, LSAT Prep Hero
Focus On Getting Attention First
Companies sell products and services to people. When a company decides to work with a brand ambassador or influencer it’s because they believe an ambassador will help drive attention to their products. So, the best way to become a brand ambassador is to first focus on bringing attention to yourself. You can do this by growing social media accounts, blogging, podcasting, or starting a YouTube channel. Attention is currency, so if you can first focus on getting attention, it will make it super easy for brands to want to work with you, because you have the attention that they want.
Omid Ghiam, Marketer Milk