Why Are You Passionate About Marketing?
To explore the passion that drives marketing professionals, we posed the question, “Why are you passionate about marketing?” to a diverse group of twelve industry experts. From Directors of Marketing to Social Media Managers, we’ve gathered a rich array of insights. From the journey from economics to personalized marketing to the thrill of innovation and strategy in a dynamic field, discover what fuels their passion in this dynamic field.
- From Economics to Personalized Marketing
- Transforming Ordinary into Desirable
- Strategy and Creativity in Marketing
- Dynamic Storytelling in Marketing
- Empowering Small Businesses through Marketing
- Building Communities with Impactful Stories
- Marketing for Driving Profits and Livelihoods
- Crafting Narratives with Creativity and Analysis
- Marketing as a Neurodivergent’s Dance of Ideas
- Where Art and Data Meet in Marketing
- Connecting, Storytelling, and Adding Value
- Innovation and Strategy in a Dynamic Field
From Economics to Personalized Marketing
I had a non-traditional path that led me to marketing—through economics. Economics, on a micro-scale, is the psychology of small consumer groups and ultimately what drives them in their financial decision-making. Being intentional with marketing campaigns on what influences an individual to purchase a product or service is what defines success and drives revenue in today’s world. Now, more than ever, personalization in marketing efforts is expected among consumers whether it be through social media, email marketing, or targeted ads.
This is what makes marketing fun! The ever-changing landscape of understanding what grabs your targeted customers’ attention, drives them to your site to learn more, and ultimately to purchase your product or service.
Chris Cervenka
Director of Marketing, Steeda
Transforming Ordinary into Desirable
Marketing allows you to transform a product or service into a highly desirable object. Depending on your messaging, photo style, and tone, you can evoke emotions in consumers that they then associate with your product or service. The ability to transform an ordinary, everyday object into a piece of art is what makes me passionate about marketing.
Elizabeth Wimpsett
Marketing Strategist, The Social Boutique – Marketing Agency
Strategy and Creativity in Marketing
Marketing is where strategy and creativity collide to find solutions to challenges facing businesses. It’s not often that a job asks you to play chess and oil paint on the same day. Finding creative ways to communicate your value proposition to the right target customer takes both sides of the brain. I find that to be the most enjoyable part of working in the marketing field.
Roger Price
Marketing Manager
Dynamic Storytelling in Marketing
I’m passionate about storytelling, and marketing allows me the creative freedom to find the best format for sharing those stories with an audience. The marketing landscape and our methods are constantly evolving, and working in a dynamic field where there’s always more to learn means I’m never bored.
Working in marketing also allows for flexibility and cross-team collaboration. On any given day, I get to work with engineers, service techs, or sales departments in order to tell a fuller story. Marketing also values measurable results, which give us the ability to pivot quickly when something isn’t working. When your metrics prove objectively that sales are increasing or you’re reaching a much broader audience, thanks to marketing efforts, it is deeply rewarding.
Erin Dyer
Manager – Marketing, Solectrac
Empowering Small Businesses through Marketing
My passion for marketing is deeply rooted in its transformative impact on small businesses. Marketing plays a pivotal role in leveling the playing field for these enterprises, allowing them to compete effectively against larger competitors. It empowers them to tell their unique stories, connect with their target audiences, and carve out a distinct brand identity within their niche or their local communities.
Marketing also helps identify trends otherwise left hidden in a pool of data, allowing businesses to further innovate based on the marketing signals they receive. It’s an invaluable tool for businesses and entrepreneurs alike, and I’m thrilled to be a part of its impact.
Jarrod Mason
Founder, YouWho Digital
Building Communities with Impactful Stories
Something magical happens when the right organization and the right marketer find each other.
As a marketer, I take joy in telling impactful stories that inspire others to take action. I get to take it even further and build digital communities where people can feel seen and heard, and get to uplift people who have historically had a difficult time with acceptance (either from themselves, the societies they live in, or both) and help make a very real difference in their worlds.
There is a common misconception that the goal of a marketing campaign is to inform someone about your organization, product, or service. The goal should be opening the door to communication. Great marketing starts conversations, builds community, listens, solves problems, and is the catalyst that changes lives for the better.
Fey Grimm
Social Media Manager, Starkey
Marketing for Driving Profits and Livelihoods
Marketing plays an important role in business because it helps to drive profits. I remember creating a company website for a small-business owner in his apartment. His wife and kid were watching me as I helped to set up the website with Google Ads running.
When website visitors started to inquire about his service, I felt fulfilled as I knew that marketing drives profits for businesses, which translates to bread and butter for families.
Mei Ping Mak
Director of SEO and Web, Weave Asia
Crafting Narratives with Creativity and Analysis
I’m passionate about marketing because it allows me to tap into my creative side while also leveraging my analytical skills. I enjoy the challenge of understanding customer needs and designing campaigns that not only meet those needs but also create a meaningful connection with the audience.
I remember one particular campaign I worked on where we had to introduce a new product to a skeptical market. By crafting a narrative that was relatable and resonated with their experiences, we successfully won over the market. This ability to forge connections and influence perceptions through strategic storytelling is why I find marketing so thrilling.
David Rubie-Todd
Co-Founder and Marketing Head, Sticker It
Marketing as a Neurodivergent’s Dance of Ideas
In the vast, swirling landscape of messages, images, and ideas, there’s a particular hum, a unique rhythm, that draws me into the world of marketing. It’s not so much about a burning passion that consumes, but rather a certain adeptness, an uncanny ability to understand, to join dots that seem disparate to others. For many, marketing is about pushing products, cultivating impressions, or curating an image. For me, it’s a puzzle, an intricate dance of ideas and impressions.
Being neurodivergent isn’t a label I wear like a badge, but it’s a lens through which I see the world, brightly colored and differently shaded. It means I don’t just see a product or a brand; I see the undercurrents, the little threads of narrative and emotion that connect them to people, to their aspirations, their fears, their dreams. I see patterns where others see chaos. I hear harmonies where others hear noise.
Pesach Lattin
Chief Rainmaker, ADOTAT.COM
Where Art and Data Meet in Marketing
I believe that marketing perfectly combines creativity and science. It’s where art and data meet, intuition and analysis collide, and storytelling and strategy intersect. I’ve always been fascinated by the power of a well-crafted message and its ability to influence an audience.
Furthermore, the digital landscape is constantly changing, and being in charge of digital marketing allows me to stay at the forefront of these changes. It’s exciting to face the challenges, use the latest tools and technologies, follow the search algorithm updates, and discover original ways to connect with our audience.
Lastly, I’m passionate about marketing because of the results it produces. It’s incredibly satisfying to see our efforts’ direct and indirect impact, whether that’s increased brand awareness, lead generation, or customer engagement. Every metric, feedback, and success story fuels my passion and motivates me to push the boundaries of what’s possible in marketing.
Oleh Sorokopud
Head of Digital Marketing, Softjourn
Connecting, Storytelling, and Adding Value
I’m passionate about marketing because it lets me connect with people, tell captivating stories, and bring value to businesses. It’s a dynamic field that blends creativity with data-driven choices, which I find incredibly thrilling and satisfying. Marketing also has a vital role in shaping brand identities and spurring growth, making it a domain where I can have a meaningful influence.
Khurram Mir
Founder and Chief Marketing Officer, Kualitee
Innovation and Strategy in a Dynamic Field
I am passionate about marketing because it is an ever-changing field. There are so many different ways that you can market a product, service, or organization, and there is a new way invented almost every day.
Being in marketing requires me to be on my toes and to always be innovating and thinking strategically. There is so much more to marketing than just making things pretty.
Cristal Westwood
Director of Marketing, Energy Feeds International
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