Why are you passionate about printing?

Question

In a world where digital often dominates, we've gathered insights from five professionals, including CEOs and PR experts, to uncover their passion for printing. From the enduring impact of print creating lasting impressions to the innovative lanyards as dynamic marketing tools, discover why these industry leaders are fervent advocates for the power of print.

Aqsa Tabassam · Answer

Print isn't dead; I see it as a strong way to connect with people. Holding a printed piece creates a lasting impression and helps with remembering things better than digital formats. That tactile impression, the smell of a fresh book, the texture of a glossy magazine—not to mention I just love the look and feel of magazines and art books—they have a special charm.
Plus, print gives us a break from screens, which is nice in our digital world. I notice how brands use print to seem more genuine and trustworthy, making it an important part of their marketing.
In a world full of digital content, print still grabs attention!

Agata Szczepanek · Answer

I'm passionate about printing—especially 3D printing—because it merges creativity with technology in a way that brings my hobbies to life. As a great fan and designer of miniatures, book nooks, dioramas, and dollhouses, I'm fascinated by how 3D printing enhances my works. It gives me almost endless possibilities to turn ideas into physical realities and experiment with different forms, materials, and techniques, opening up even more creative avenues.
Thanks to 3D printing's unbelievable precision and customization, I can achieve a level of detail that traditional methods can't match—for example, while replicating tiny architectural details for a dollhouse and creating unique pieces for a diorama. It's like having complete creative control at my fingertips. I love the challenge of figuring out how to bring new ideas to life.
Also, printing technology is constantly evolving, which fuels my curiosity and passion for staying at the forefront of innovation.

Tornike Asatiani · Answer

I'm passionate about printing because it represents a tangible connection in an increasingly digital world. We rely on print materials like brochures and guides to connect with parents and students, especially at events. There's something powerful about handing someone a beautifully designed, printed piece—it adds a personal touch that digital can't always replicate. I've seen firsthand how a well-crafted print campaign can make an impact, leaving a lasting impression. Printing bridges the gap between creativity and communication, making it an essential tool in connecting with our audience.

Spencer Christian · Answer

My passion for printing stems from its unique ability to bridge the gap between the digital and physical worlds, creating tangible, lasting experiences. I've seen firsthand how digital tools can enhance understanding and accessibility of the Bible. However, there's something profoundly impactful about the physical presence of printed materials. It brings a different level of engagement and permanence that digital screens can't always replicate.
Printing allows me to create high-quality, beautifully designed materials that complement our digital efforts. For instance, printed Bible study guides, devotionals, and inspirational quotes serve as physical reminders of faith and guidance. These materials can be placed in homes, given as gifts, or distributed in community settings, extending the reach of our message beyond the digital realm.
Moreover, the act of printing supports a multi-sensory experience. The feel of the paper, the weight of a book, and even the smell of ink contribute to a deeper connection with the content. For many, this tactile interaction can enhance learning and reflection, making the material more memorable and impactful.
Incorporating printing into our strategy also allows us to reach audiences who may not be as engaged with digital platforms. It's a way to ensure that our resources are accessible to everyone, regardless of their technological preferences. It complements our digital initiatives and enriches the overall experience for users, ensuring that our message resonates in both virtual and physical spaces.

Joanneke Schuurman · Answer

In our business, which specializes in custom lanyards, every design we print, whether it's a company logo, a vibrant graphic, or unique artwork, represents more than just an image. It's about creating a tangible piece that people wear with pride and that visually communicates a brand's essence.
For me, the excitement comes from seeing how a simple lanyard can transform into a dynamic marketing tool, helping companies express their brand and make a lasting impression at events.
Whether it's adding a touch of professionalism to a conference or a splash of creativity to a trade show, printing allows us to contribute to our clients' success in a meaningful way.
Being involved in this process, from concept to final product, and seeing the impact of our work on our clients' visibility and brand identity, fuels my passion for the industry.

Why Are You Passionate About Printing?