This is an interview with Adam Korbl, Founder & CEO of iFax.
Where were you at 22, and how did you get to where you are today?
Was doing an MBA, juggling a web consulting business when the App Store first launched. Tried to jump on the mobile app bandwagon, failed many times before stumbling on the world of digital faxing and discovered how critical the platform was for healthcare, legal and other industries.
Thanks for sharing! When did you really decide to “take ownership” of your career? What inspired you to pursue your passion?
In 2008 we launched iFax for iPhone, as the world’s first mobile fax app. Sales grew consistently and organically. We realized there was an opportunity and decided to double down.
All good career stories include some aspect of “risk.” Was there a moment in your career where you felt that you were risking something, but looking back on it now, that move made all the difference?
iFax has been an “at-risk” business since its launch in 2008. Most people and advisors argued that fax was a dead-end technology and short-sighted investment. Almost 13 years later, we are still growing strong and fax is alive and well.
Where do you find significance in your work? What gives you the most satisfaction?
When customers using old fax machines, losing patient records and printing 1000s of sheets of paper discover the iFax product. We love how amazed they are when they realize they can continue using the fax protocol with all the security and HIPAA compliance benefits, but with a 21st-century interface and incredible experience of a modern web platform and suite of mobile apps.
How do you measure success in your role? How do you know you’re succeeding?
Ultimately, paid-customer and LTV growth. That means we’re able to consistently expand our reach and provide more value per customer.
If you could offer your 22-year old self one piece of advice, what would you say?
Wherever feasible, begin sooner.