Why Are You Passionate About Farming?
Imagine waking up every morning with a purpose so deeply rooted it connects you to the essence of life itself. In this enlightening Q&A, a CMO and an owner share their unique perspectives on why they are passionate about farming. The discussion begins with the immersive rewards of nature and wraps up with a heartfelt commitment to farming and community, presenting a total of six diverse insights. Let these experts’ stories inspire and ignite a newfound appreciation for sustainable agriculture.
- Immersed in Nature’s Rewards
- Sustainable Agriculture for a Healthier Future
- Regenerative Farming Heals the Planet
- Transforming Farming for a Kinder System
- Blending Tradition with Innovation
- Commitment to Farming and Community
Immersed in Nature’s Rewards
My father is a farmer, and I spent most of my childhood on a farm. When I was 17, I moved to the city to start my college studies. One thing I know for certain is that farming isn’t a walk in the park—there’s a ton of hard work and plenty of uncertainty involved.
But let me tell you, when it all comes together, it’s absolutely magical! One of the things I love most about farming is being immersed in nature. There’s nothing quite like soaking up the sunshine while listening to the birds chirp and watching the bees and butterflies flutter around.
Despite all the challenges and hard work, I still enjoyed sunny moments when the flowers bloomed, and the vegetables flourished. Those moments were incredibly rewarding. Sure, there were challenges and losses, but working with the earth is truly a gift. The physical activity keeps us healthy and feeling great, and there’s something unbelievably fulfilling about providing fresh food to our local community. It all just feels good!
Kate Dzhevaga
CMO, Head of Growth, SYMVOLT
Sustainable Agriculture for a Healthier Future
I’m passionate about farming because it ties directly into sustainability and creating a healthier future. Growing up, I spent summers on my grandfather’s farm, where I saw firsthand the impact of nurturing the land and producing fresh, natural foods. That experience instilled in me a deep respect for nature and the understanding that farming isn’t just about growing crops—it’s about fostering ecosystems and supporting communities. It’s incredibly rewarding to see the fruits of your labor literally grow from the ground up, knowing that what you produce can nourish people in a meaningful way.
My passion also comes from recognizing the importance of sustainable agriculture. In today’s world, we face challenges like climate change, food insecurity, and the overuse of resources. Through responsible farming practices, we can address these issues and leave a positive legacy for future generations. For me, farming represents an opportunity to contribute to a more sustainable and resilient world while staying connected to the Earth and its rhythms.
Brandon Leibowitz
Owner, SEO Optimizers
Regenerative Farming Heals the Planet
Farming is more than just a job; it’s a way to support healthier lives and a healthier planet. I’m deeply passionate about regenerative farming because it offers solutions to some of our biggest environmental and health challenges. This farming method focuses on working with nature—improving soil health, increasing biodiversity, and producing nutrient-rich food.
Industrial farming, with its reliance on chemicals and monocultures, depletes the soil and harms both human health and the environment. In contrast, regenerative farming nurtures the land, sequesters carbon, and restores ecosystems. For example, grazing animals as nature intended—on diverse grasses, not grain—supports healthier soils and more nutrient-dense meat.
I believe in this approach because it’s a sustainable way to feed people while healing the planet. As more consumers demand regeneratively farmed products, we can shift the system toward something healthier for everyone.
Veronika Larisova
Nutritionist and Exercise Physiologist, Chief Nutrition Pty Ltd
Transforming Farming for a Kinder System
I am passionate about farming because building a kinder food system is key to solving many of the world’s biggest problems, from global hunger to climate change to factory farming.
At its best, farming can feed the world sustainably and be a source of economic growth for all. But as things stand, our food system is dominated by factory farming—a broken system that harms animals, people, and the planet: (a) Hundreds of billions of animals experience cruel and inhumane conditions each year; (b) factory farming causes antibiotic resistance and increases the risk of epidemics like bird flu; (c) farming drives one-fourth of climate emissions, causes deforestation, and uses land and water resources inefficiently.
But it doesn’t have to be this way: We can move past this status quo to a kinder food system by holding businesses responsible, passing better regulations, and developing new technologies. There are excellent organizations working to make this change happen already, and they are making great progress.
This passion led me to co-found FarmKind, a nonprofit that identifies and helps people support the best organizations that are transforming farming to be kinder to animals, people, and the planet so that we can transform farming today.
Aidan Alexander
Co-Founder, FarmKind
Blending Tradition with Innovation
Farming has been a part of my life since my childhood days. Growing up on my parents’ farm, I learned early that timing and precision are crucial in the reaping of good yields. It instilled in me great appreciation for the work farmers do and the many challenges associated with this profession—from unpredictable weather, crop diseases, and resource management, just but to mention.
Today, my approach to agriculture is completely data-driven. I feel that the use of technology together with real-time data is going to be very key in helping farmers make better decisions. It is interesting to see how the development of AI and digital monitoring has begun to play a major role in modern agriculture, enabling crop management with more precision than ever. The shift toward this doesn’t just yield efficiency but also contributes to sustainability by reducing the need for excessive chemical inputs and minimizing environmental impact.
I’ve built my business to make sure the next generation of farmers and agronomists—like my parents—have the tools and data they need to make farming more predictable and profitable. It’s about using technology to continue the art of farming while pressing forward into a more sustainable future. That’s where my passion for farming truly lies: in blending tradition with innovation, making sure we can meet the growing demands of agriculture without compromising the integrity of the land.
Nik Bedunkevich
CEO, Cropler Sp. z o.o.
Commitment to Farming and Community
Growing up on the family farm, I saw firsthand the commitment of my grandparents and parents. Farming wasn’t just a job; it was a way of life. The smell of fresh soil, early mornings in the fields, and watching crops grow from seeds to food for families filled me with pride and a deep respect for agriculture and the people who bring food to the table.
One pivotal event made farming my passion. A severe drought hit our region, threatening small farms like ours. I saw my family and neighbors come together, sharing resources to protect their crops. I realized farming wasn’t just about growing food—it was about building community and navigating nature’s challenges. This experience deepened my understanding of farming’s difficulties and fueled my determination to be part of the solution.
Farming is more than providing food. It addresses global issues like food security and environmental sustainability. As the world’s population grows, feeding people nutritious food is vital. I’m passionate about farming’s role in rural development and local economies. Through my experience, I’ve learned to value agriculture’s responsibility for improving soil health, reducing carbon footprints, and conserving resources for future generations.
What excites me most about modern farming is technology. Precision farming, smart irrigation, and LED grow lights make farming more efficient and sustainable. I’m particularly interested in blending traditional methods with technology to increase yields and reduce waste, helping solve major challenges like climate change and resource depletion.
Farming is hard, but I enjoy overcoming challenges. Unpredictable weather and disrupted food supply chains offer opportunities to innovate and make farming more resilient. With sustainable practices and new technologies, I believe farming can thrive despite adversity.
I’m also passionate about supporting farmers and rural communities. I respect the hard work farmers do and advocate for policies that ensure fair market access and sustainable techniques.
Looking ahead, I’m committed to building a future where farming is sustainable, technology helps us do more with less, and every farmer has the tools to succeed. Farming isn’t just my passion—it’s my lifelong commitment to making a difference, one crop at a time.
Andy Lee
Operation Specialist, bata led grow light
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