Why are you passionate about animation?

May 30, 2025
May 30, 2025 Terkel

Why are you passionate about animation?

Animation captivates audiences by bringing impossible ideas to life through a unique blend of art, technology, and storytelling. This powerful medium transforms complex concepts into engaging visuals, breaking language barriers and connecting with people across ages and cultures. Drawing on insights from industry experts, this article explores the multifaceted world of animation and its ability to inspire creative growth, revitalize timeless stories, and craft compelling narratives frame by frame.

  • Animation Unleashes Limitless Imagination
  • Blending Art, Technology, and Storytelling
  • Animation Boosts Ad Performance
  • Revitalizing Timeless Stories Through Animation
  • Visual Storytelling Across Ages and Cultures
  • Transforming Complex Concepts Into Engaging Visuals
  • Breaking Language Barriers With Animated Content
  • Crafting Stories Frame by Frame
  • Bringing Impossible Ideas to Emotional Life
  • Inspiring Creative Growth Through Animated Experiences

Animation Unleashes Limitless Imagination

I love animation because it’s one of the only mediums where imagination has no limits. Growing up, animation wasn’t just entertainment—it was possibility. It showed me that entire worlds could be built from a blank slate, that emotion could be conveyed through a single line or movement, and that even the most absurd stories could hold the deepest truths.

What I love most is how animation combines art, storytelling, and technology. It’s detailed work, almost meditative, but the end result is something that lives, breathes, and connects across language and culture. You can make someone feel something with timing alone or make a character unforgettable with just a blink and a pause. That kind of power is both humbling and amazing.

But most of all, I love how animation is a collaboration. Every frame has the fingerprints of a team—designers, writers, sound designers, animators—all working together towards something meaningful. It’s where craft meets wonder, and that’s a place I never want to leave.

Soubhik ChakrabartiSoubhik Chakrabarti
CEO, Icy Tales


Blending Art, Technology, and Storytelling

Animation has always fascinated me because it combines storytelling, art, and technology in such a unique way. It allows for limitless creativity, where you can bring anything to life—whether it’s fantastical worlds, emotions, or even abstract concepts. What I love about animation is how it can communicate complex ideas or evoke deep emotions through visuals, sound, and movement. There’s something magical about seeing a character or story evolve frame by frame, and that sense of transformation fuels my passion. It’s an incredible medium for not only entertaining but also educating, inspiring, and connecting with people on a universal level. Plus, as an entrepreneur, I appreciate how animation can be used to express ideas and messages in ways that resonate with diverse audiences, making it both an artistic and strategic tool.

Georgi PetrovGeorgi Petrov
CMO, Entrepreneur, and Content Creator, AIG MARKETER


Animation Boosts Ad Performance

We don’t make cartoons. We create ads that move, both visually and in terms of revenue. So here’s my answer: I am passionate about what animation does within a high-velocity performance ad cycle.

We add animated motion layers to hook text, product benefits, and VO punchlines for one reason: those frames buy you 1.5 more seconds of watch time on TikTok or Meta. This isn’t an opinion; it’s based on side-by-side creative tests we have run across multiple clients. For one listicle-style video, the only variable we changed was animated checkmarks + CTA fade-in. The result? A 22% higher hold rate and a 17% stronger CTR.

The power of animation is not in the art. It’s in control. You can force rhythm, spotlight claims, and create movement in a video where the creator’s delivery falls flat. You can break a scroll without even showing a face. This flexibility is why we incorporate it into most of our testimonial ad cutdowns and problem/solution UGC.

If you’re not using at least minimal motion in your ad pipeline, you’re leaving watch time and conversions on the table. I’m passionate about outcomes. Animation just happens to be one of the sharpest tools in the kit.

Spencer RomencoSpencer Romenco
Chief Growth Strategist, Growth Spurt


Revitalizing Timeless Stories Through Animation

I am passionate about animation because it has the unique ability to breathe new life into stories that have stood the test of time. Ancient myths, folklore, and classic tales are usually passed down through generations, but as the world changes, it becomes more challenging for younger generations to connect with them. Animation makes these stories accessible and relatable in ways that keep them fresh, allowing timeless themes to inspire and educate in a modern context.

Take Disney’s adaptation of The Jungle Book, for instance. While the original Rudyard Kipling stories have been around for over a century, the animated version from 1967 introduced the narrative to a new audience with its colorful characters and catchy songs. The recent 3D remake further pushed the boundaries of animation technology, bringing the same beloved characters into a hyper-realistic world. The essence of the story, themes of survival, friendship, and self-discovery, remained intact, but the experience of it felt fresh and relevant to today’s viewers.

Denise MurrayDenise Murray
Marketing Manager, Microdose Mushrooms


Visual Storytelling Across Ages and Cultures

I’m passionate about animation because it blends creativity and storytelling in a way that captivates and connects with people across all ages and cultures. Early in my career, I realized animation allows complex ideas to be communicated visually, making them accessible and engaging. What draws me most is the endless creative possibilities—from bringing characters to life to designing immersive worlds that evoke emotion. I’ve worked on projects where animation helped simplify technical concepts for clients, making a real impact on how their message was received. The process of transforming a simple sketch into a moving story feels magical, and seeing the final product resonate with audiences never gets old. Animation challenges me to innovate constantly, and that’s what keeps my passion alive. It’s not just art; it’s storytelling, education, and technology all wrapped into one.

Nikita SherbinaNikita Sherbina
Co-Founder & CEO, AIScreen


Transforming Complex Concepts Into Engaging Visuals

My passion for animation stems from building websites for AI startups like Mahojin, where we created complex 3D motion graphics that literally brought their brand story to life. Animation isn’t just eye candy—it’s a communication tool that can explain complex concepts in seconds.

The Mahojin project taught me this firsthand. We had 20 days to create a landing page that would appeal to investors for their AI image generation platform. Instead of static mockups, we designed a 3D “Mahoujin” animation inspired by Japanese anime that became the soul of their entire website.

That single animated element helped them stand out in a crowded Web3 space and successfully communicate their platform’s “supernatural” AI capabilities to potential investors. The animation made a technical product feel magical and approachable.

In my 5+ years working with 20+ startups across healthcare, SaaS, and fintech, I’ve seen animation transform user engagement rates. When you can make someone feel an emotion through motion—whether it’s trust, excitement, or curiosity—you’ve created something more powerful than any static design ever could.

Divyansh AgarwalDivyansh Agarwal
Founder, Webyansh


Breaking Language Barriers With Animated Content

Personally, I have always been fascinated by animation because it’s a powerful storytelling tool that transcends language and cultural barriers, bringing ideas to life in a way that captivates and connects with audiences. Growing up, I was drawn to the vibrant visuals of animated films and how they could evoke emotions and convey complex messages with simplicity and charm. At Espresso Translations, we use animation to enhance our clients’ digital marketing campaigns, particularly for global brands aiming to engage diverse audiences. For instance, we recently worked with a tech startup to create animated explainer videos in multiple languages, ensuring their product’s value proposition was clear and culturally resonant across markets like Japan and Brazil.

These animations, paired with our precise translations, make technical concepts accessible and visually compelling, boosting engagement on social media and websites. Our team collaborates with skilled animators to craft content that aligns with a brand’s identity while maintaining linguistic accuracy, which is critical for localization. Animation allows us to transform static content into dynamic narratives, helping our clients stand out in competitive digital spaces.

Danilo CovielloDanilo Coviello
Digital Marketing Specialist & Founding Partner, Espresso Translations


Crafting Stories Frame by Frame

At iAnimate, we’re passionate about animation because it’s a craft that brings stories, characters, and entire worlds to life — frame by frame. We believe in the power of animation to inspire, connect, and move audiences in ways that words alone cannot. What drives us is seeing our students grow, push boundaries, and discover their own creative voices. Animation is more than a skill — it’s a journey of constant learning, collaboration, and storytelling. That’s why we do what we do.

Mark GonzaMark Gonza
Assistant Community Manager, iAnimate.net


Bringing Impossible Ideas to Emotional Life

I am passionate about animation because it gives form to things that don’t exist but still carry emotional weight. It’s the only format where you can show a memory as a living character or a nightmare as a city that grows teeth. Those visuals stick because animation builds them from the ground up with intention. Nothing is filler. Every frame is built to sell something unreal as if it belongs.

In “Akira,” the way Tetsuo’s body transforms during the climax could never work in live action. The pacing, the movement, the scale, all of it was pushed past human limits. But it never came off as a visual trick. It looked like something possible inside the world they created. That breakdown scene had tension because the animation didn’t shy away from complexity. It went in and built something disturbing, massive, and believable from nothing.

James MyersJames Myers
Sales Director and Office Manager, VINEVIDA


Inspiring Creative Growth Through Animated Experiences

I’ve always been fascinated by animation because it brings creativity to life in a way that’s both engaging and limitless. Shows had a huge influence on me growing up. They showed me how powerful visuals and stories can capture attention while entertaining, which is why I’m so passionate about starting my business.

I really respect how animation evolves over time. Pixar’s journey is a perfect example. From the early days of Toy Story to the emotional depth in Up, they’ve pushed the boundaries of what animation can do in both technology and storytelling. That drive to improve and create something more impactful is something I think about when designing our shirts at WOW! Shirts. Every new collection is our way of taking that step forward and making sure our designs are always fresh and memorable.

In the end, animation is about the experience it creates, whether it’s humor, emotion, or excitement. I approach our designs the same way. I want each shirt to tell a story, make a statement, and bring a bit of that animated energy into people’s everyday lives.

Andres BernotAndres Bernot
Founder, Wow! Shirts