Is a Communications Degree Worth It?

March 20, 2023 Terkel

Is a Communications Degree Worth It?

From not wowing too many recruiters with a degree alone to opening a lot of doors, here are 13 answers to the question, “Is a communications degree worth it?”

  • Only if You’re Good
  • Knowledge of Communicating is Imperative
  • As AI Provides Content Creation, There’s Entry-Level Dry Out
  • Have a Specific Career Direction in Mind
  • A Degree in Communication Doesn’t Always Translate
  • Broadens Your (Career) Horizons
  • The Return on Investment Can be Significant
  • It May Not Be Enough to Secure Job Placement
  • Provides Flexibility and Personal Development
  • Consider Your Career Goals Before Choosing Any Degree
  • Helps You Sharpen Skills and Leads to Many Opportunities
  • Depends on Your Goals and Ambition
  • You Get What You Put In

Only if You’re Good

A degree in communications won’t wow too many recruiters. That fact alone should make you think long and hard about whether to go into debt in pursuit of a bachelor’s degree in the field. It will, however, open a few doors for you. If you can perform well in school, land the best internships you can find, and take full advantage of your alumni network, then consider it.

If you’re great, you can find work as a journalist, a marketing professional, a public relations professional, or any other field that requires strong written and oral communication skills. You will have a few advantages as long as you show that you’re a high-performance student who has all the makings of a high-performance professional. If you’re a middle-of-the-road performer coming out of college, you won’t have those opportunities.

Rachel BlankRachel Blank
Founder and CEO, Allara

Knowledge of Communicating is Imperative

A Communications degree is certainly worth getting. While it’s not in as much of a niche category as many degrees and therefore doesn’t hold the same weight, a degree in Communications is valuable. Knowing how to interact and communicate with people is an imperative skill no matter what industry, company, or job you’re working in, and can apply to just about any aspect of the business.

Sumeer KaurSumeer Kaur
CEO, Lashkaraa

As AI Provides Content Creation, There’s Entry-Level Dry Out

Jobs in the communications field are going through a change. Many entry-level jobs are likely to be phased out by smaller companies and even some of the larger ones, as AI technology provides content creation at a low cost. This will mean fewer jobs requiring dedicated writing skills at entry level and possibly beyond.

While communications are more than just writing, there are plenty of professions within the field that can claim content creation as their first job in the field. We may look when the “entry-level” jobs that professionals used to start their career journey are harder to come by, making the field itself seem much harder to grow into from the ground up.

While this doesn’t make communications a meaningless degree by far, it does not bode some consideration for anyone entering the field. A communications degree may be riskier now than it was in the past, but it can still lead to rewarding career opportunities for those who stick with it.

Liza KirshLiza Kirsh
Chief Marketing Officer, Dymapak

Have a Specific Career Direction in Mind

I earned my BS in Communications at the onset of the financial crisis in 2008. With hiring at a standstill and the economy uncertain, I struggled to find work in my field. Even though I had several career paths I could have taken (e.g., radio, broadcast television, newspaper, etc.), I didn’t have a clear idea of what to do with my degree.

Luckily, my career outlook changed in 2014. I landed my first writing job at a marketing company, which eventually led to my freelance writing career. My career is within my degree field, and even though it took me years to develop my career, I still believe my degree was a worthwhile investment.

I would recommend this degree if you know where to go next. The communications field is very broad, and it’s easy to get lost in the shuffle if you’re not targeting your studies, internships, and portfolio to a specific path.

Alli HillAlli Hill
Founder and Director, Fleurish Freelance

A Degree in Communication Doesn’t Always Translate

It can be a great way to jump-start a career in the media, marketing, or public relations industries.

However, the field of communications is highly competitive, and nothing beats experience, so if doing a communications degree; finding a part-time/voluntary job for real-life experience will leapfrog you above all comers, as it exemplifies your attitude to add to your aptitude.

This degree may not provide you with the specialized skills needed for certain positions, such as advertising or copywriting. It’s important to research your options and consider any additional training that is needed.

Dustin RayDustin Ray
Co-CEO and Chief Growth Officer, IncFile

Broadens Your (Career) Horizons

Absolutely, yes! A communication degree program gives you the versatility to take on an array of careers. These studies provide you with fundamental knowledge and many valuable skills. They help you develop teamwork, analytical thinking, problem-solving, and strong writing skills. Such qualities are always in demand, no matter what the situation in the labor market. A degree in communication may lead to growing career opportunities.

This study major grows your self-knowledge and self-perception. After all, they both come to us through communication. Last but not least, communication is scientifically proven to be an essential soft skill in the workplace. Therefore, a degree in communication is universal. It opens the door to various employment opportunities in different jobs across many industries.

Agata SzczepanekAgata Szczepanek
Community Manager, LiveCareer

The Return on Investment Can be Significant

While the cost of a communication degree can vary, the potential return on investment can be significant. According to the Bureau of Labor Statistics, many careers in the communication field offer above-average salaries and strong job growth potential. Graduates with a communication degree may also have the potential to earn higher salaries over time as they gain experience and advance in their careers.

Nick EdwardsNick Edwards
Managing Director, Snowfinders

It May Not Be Enough to Secure Job Placement

The value of a communications degree will vary depending on several variables, such as the student’s personal professional objectives and aspirations, the curriculum and school, and the state of the employment market.

Marketing, public relations, journalism, and social media management are just a few of the professions that could benefit from having a degree in communications. Graduates with degrees in communications might be competent for a variety of entry-level jobs in these industries. They can also seek advanced degrees or certifications to improve their career chances.


It’s crucial to keep in mind that the job market for those working in industries related to communications can be fierce, and a degree may not be enough to ensure success or job placement.

David reidDavid Reid
Sales Director, VEM-Tooling

Provides Flexibility and Personal Development

Why not? A communication degree can give you flexibility in your professional choices and personal development abilities. You can pursue a variety of professional routes throughout your life by using the skills you gain in a wide range of sectors and employment situations. Your creativity, analytical abilities, and interpersonal relations skills can all be improved. You can use these abilities in both your personal and professional lives.

Dayna CarlinDayna Carlin
Director of Marketing and Sales, NovoPath

Consider Your Career Goals Before Choosing Any Degree

A communications degree can be a brilliant choice for individuals interested in pursuing a career in communications, such as in public relations, advertising, marketing, or journalism. These fields require strong communication skills, and a communications degree can provide you with the knowledge and skills to succeed in these areas. However, ‌a communications degree may not be the best fit for everyone.

If you have different career goals or interests, then pursuing another degree might be more suitable for you. It’s important to consider your short- and long-term goals before embarking on a degree program, as it requires a significant commitment of time, effort, and money.

Lilia KossLilia Koss
Community Manager, Facialteam

Helps You Sharpen Skills and Leads to Many Opportunities

Communication is the skill of distilling complex ideas concisely. It can help you get through to different people and even better, talk your way into a better job or career! With a communication degree, you can sharpen your writing and presentation skills, learn about the latest communication technologies, and develop the ability to reach and influence your target audiences effectively. Communication degrees can lead to careers in marketing, PR, media, and more—all valuable vocations with good job opportunities and growth in the future.

Aruna KrishnanAruna Krishnan
Marketing Coordinator, Achievable

Depends on Your Goals and Ambition

If you are looking for a career in marketing, media, or public relations, then a communications degree can be immensely beneficial. With a communications degree, you will gain the skills necessary to understand how communication works within an organization, as well as between organizations and their audiences.

That said, a communications degree is not required for many communication-related positions. Many employers are looking for candidates who show strong writing and public speaking skills, as well as the ability to think strategically about how to engage audiences with interesting content. Therefore, if you possess those qualities and have relevant professional experience or internships, then pursuing a communications degree may not be necessary.

Leo VaisburgLeo Vaisburg
Managing Partner, Amazon Suspension Lawyer

You Get What You Put In

With a communication degree, you’ll get out what you put in! What attracted me to majoring in communication and then getting my master’s degree in it was that there are so many directions you can go with it.

Corporate communication, sports communication, public relations, journalism, copywriting, advertising, and marketing—the possibilities are endless! I felt other majors might pigeonhole me into one career, but having a degree in communication has opened a lot of doors for me.

Kelley BridenbaughKelley Bridenbaugh
Marketing Manager, Karma Water

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