What's one piece of advice you'd give to someone struggling to get their first 100 customers? What action should they prioritize?

Question

Gathering your first 100 customers is a pivotal milestone for any startup, and it's not about sheer numbers, but about the right strategy. This article distills exclusive advice from seasoned industry experts, offering practical steps to build a solid customer base. Learn how to connect with your audience, create meaningful experiences, and leverage strategic partnerships to grow your business.

Mimi Nguyen · Answer

If finding your initial 100 customers is not yet a success, my advice would be to focus on forming genuine relationships beforehand and avoid looking at bulk advertising options. During our launch at Cafely, we initially addressed direct outreach ourselves by personally connecting with potential consumers, working alongside small retailers, and even gifting free samples to coffee connoisseurs who we felt would enjoy the originality of our coffee. We also leaned into customer research through real-life conversations on forums like Reddit, where users openly express their needs, frustrations, and product preferences. We could then further optimize our products to make them even more appealing to coffee lovers.
Word-of-mouth was our biggest driver of growth initially because humans have trust in word-of-mouth recommendations based on personal experience. Another piece of advice: instead of trying to sell to the world, find a niche group that needs or cares about what you are selling and create value for them first. The first 100 customers are the toughest, but they will get the next 1,000 if you treat them well!

Georgi Petrov · Answer

My advice to someone struggling to get their first 100 customers is to focus on building authentic relationships rather than just pushing for sales. In the early stages, it's not about having the perfect product—it's about gaining trust and proving value.
One action I recommend prioritizing is networking and engaging directly with your target audience. This could be through social media, forums, or even local events, where you can listen to their pain points and offer tailored solutions. When I was starting out, I spent a lot of time connecting with potential customers one-on-one, offering free trials or consultations in exchange for feedback. This helped me not only land the first few but also turn those customers into advocates who referred others.
Focusing on those early, genuine relationships makes all the difference. It's not just about numbers; it's about creating a loyal customer base who believes in what you're doing and is willing to support you in return.

Stephen Dominic Giuttari · Answer

To acquire your first 100 customers, prioritize providing value through strategic collaborations and industry-focused marketing. At Market Boxx, I developed key partnerships with industry influencers for joint marketing campaigns, which resulted in a 28% increase in initial customer acquisition. Collaborate with someone who complements your product but isn't a competitor—this can significantly expand your reach and credibility.
Focus on creating a compelling brand identity that stands out. When we revamped a client's brand identity, engagements soared, and their customer base doubled in weeks. Use clear messaging and visually appealing designs to establish a memorable online presence. This helps potential customers quickly grasp your value proposition and remember your brand when they need the services you offer.
Lastly, learn to leverage transparent pricing to build trust. At Market Boxx, implementing straightforward and honest pricing models helped us achieve a 98% retention rate. Customers appreciate knowing exactly what they are getting and for how much, which reduces barriers to making that first purchase. Be upfront in your communications, and always deliver on promises.

Chase McKee WF · Answer

One piece of advice for getting your first 100 customers is to focus deeply on personalized community engagement. At Rocket Alumni Solutions, we saw a 25% increase in repeat donations when we switched to personalizing donor recognition displays, which highlighted each contributor's story. Make each customer feel unique and appreciated—this breeds loyalty and word-of-mouth referrals.
Another actionable step is storytelling that resonates. When we started sharing donor testimonials through our software, the retention rate surged. By amplifying real stories that reflect your mission, you connect on an emotional level. This approach transformed our donors into vocal ambassadors, directly leading to 40% of new donors finding us through existing supporters' advocacy.
Finally, use direct feedback loops with potential customers. Early on, I realized the value of in-depth, real interactions over mere data analysis. Engaging face-to-face with users helped us triple our active community. By actively listening, you create a sense of ownership that can convert initial interest into tangible support.

Stephen Gold · Answer

When striving to secure your first 100 customers, prioritize building authentic relationships and creating experiences that make people talk about your brand. One successful strategy I used was organizing a mobile tour activation with a branded Sprinter van at high-traffic areas. It not only engaged hundreds of participants but also increased first-time customer visits by 20% at participating stores.
Another key action is leveraging AI tools for personalized communication. For instance, by implementing AI-driven email segmentation, we sent custom promotions that increased open rates by 40% and conversion rates by 2.5x. This way, even limited resources can be optimized for maximum customer engagement.
Lastly, capitalize on partnerships with local businesses. Collaborate on events or co-branded products to improve visibility. I did this through a local influencer collaboration for a store launch, driving over 500 attendees and achieving sales 300% higher than projected. Forming these connections helps create a buzz that is crucial for gaining your initial customer base.

Amber Porter · Answer

Focus on making your marketing feel personal and human. I always say, "It's about connection." Create campaigns that resonate emotionally with potential customers. One success story from RankingCo involved reducing a client's cost per acquisition from $14 to $1.50 using Google Performance Max. We took some risks, adapted to new tools, and it paid off. Consider what can set you apart and dare to experiment.
Another effective strategy I swear by is an early bird or VIP approach. Pre-launch or early-access sales can generate buzz and anticipation. For example, offering early access to Black Friday deals for loyal customers can be a game-changer. These tactics make customers feel special and valued, encouraging sales. Engaging with them on a human level often leads to loyalty beyond the first purchase.
Finally, don't underestimate the power of refining your online presence. Something as simple as optimizing a "Google My Business" profile can make a real difference. Have a detailed, accurate profile with customer-centric features. Encourage reviews, respond to them, and create posts about new offers or updates. A well-managed profile can significantly improve your visibility and foster trust with potential customers.

Athena Kavis · Answer

Having built over 1,000 websites and managed various successful businesses, I've found that prioritizing personalized branding can be a game-changer. When I launched my e-commerce brands, a distinct brand identity helped us stand out and connect emotionally with our customers, ultimately driving sales growth. Start by defining what makes your business unique and weave this into every customer interaction.
Additionally, tapping into partnerships has been pivotal. Becoming a Wix and Shopify partner allowed me to leverage existing platforms' reach and capabilities. You might consider partnering with complementary businesses to cross-promote each other's offerings. When I established a spa in Las Vegas, collaboration with local hotels brought in a steady stream of first-time clients.
Finally, don't underestimate the power of client satisfaction and word-of-mouth. In one of my rental car companies, going the extra mile to offer exceptional service led to strong referrals, quickly expanding our customer base. Focus on exceeding expectations, as a happy customer can be your most powerful marketing tool.

Shehar Yar · Answer

My top piece of advice is to deeply understand your target audience by engaging with potential customers early on. Instead of trying to appeal to everyone, narrow your focus to a specific niche and craft a value proposition that genuinely addresses their pain points. This focus will help you refine your offering and build a strong, loyal customer base.
The key action to prioritize is direct customer engagement. Use surveys, interviews, and social media interactions to gather actionable feedback, and be prepared to iterate on your product or service based on what you learn. By building relationships and creating a community around your brand, you'll not only improve your offering but also generate word-of-mouth referrals that can help you secure your first 100 customers.

Ronak Kothari · Answer

First and foremost, focus on understanding your target audience's needs and tailor your marketing strategies accordingly. During my time changing businesses with Ronkot Design, I've learned that personalization can significantly impact customer engagement. Use hyper-personalization techniques, like Account-Based Marketing (ABM), to create custom content that resonates with specific segments of your audience. This approach helps in converting potential leads into loyal customers.
Another key tactic is optimizing for local SEO to increase your visibility where it matters most. At Ronkot Design, we emphasize the importance of maintaining an optimized Google My Business (GMB) profile, ensuring our clients appear in local searches. As a result, businesses often see increased local foot traffic and engagement, crucial for building those first important customer relationships.
Don't underestimate the power of collecting and responding to reviews. By actively asking for feedback and addressing both positive and negative reviews, prospective customers see your commitment to quality and customer service. For example, providing clear instructions for leaving reviews can simplify the process and encourage more customers to share their experiences, ultimately enhancing your business's credibility and attracting your first 100 customers.

Dr. Regina Ransom PS · Answer

When I was getting Pampered Soaps off the ground, leveraging the power of detailed storytelling was key. Sharing authentic stories about my products, like the dessert-inspired candles, enriched my brand's narrative and connected with potential customers. Relating product experiences allowed me to capture the attention of people who value sustainability and indulgence.
A crucial step was offering an unboxing experience that feels like a gift. I added thoughtful touches, such as handwritten thank-you notes and surprise product samples, which delighted customers and encouraged rave reviews and word-of-mouth promotion. Making each package a sensory-rich experience helps increase customer retention and engagement.
Additionally, transparency was a cornerstone for building trust with my customers. I was always open about ingredient lists and processes, ensuring my audience felt confident in what they were purchasing. This strategy not only helped build a loyal customer base but also distinguished Pampered Soaps from competitors in an industry where vague labels are common.

Wayne Lowry SBS · Answer

When you're struggling to get your first 100 customers, focus on developing a compelling content strategy that aligns with your audience's needs. I've found that precision-crafted, SEO-optimized content can significantly improve search rankings and drive organic traffic. For instance, when we created blog posts targeting long-tail keywords, our inbound traffic increased, resulting in more qualified leads.
Another prioritized action is building ethical backlinks. At Scale by SEO, we've seen how strategic, white-hat backlinking can improve authority and credibility, turning an overlooked website into a trusted source. By fostering relationships with industry leaders and collaborating on content, you can expand your reach effectively.
Lastly, continually monitor performance. Analyze engagement metrics and user behavior to refine your strategy. We use comprehensive reporting to ensure clear insights, which has enabled us to adapt quickly and sustain growth—a critical component in securing those first customers.

Tony Crisp · Answer

Having worked with both startups and Fortune 500 companies in launching tech brands, I can tell you that understanding your audience's pain points is a game-changer to get those first 100 customers. For instance, when I worked with RAVPower, we realized their customers needed more reassurance on battery longevity. By focusing our messaging on durability and running targeted experiential campaigns, we increased engagement and conversions.
Prioritize building a compelling brand narrative that resonates emotionally and logically with your target market. When we launched the Robosen Elite Optimus Prime, the focus was not just on its technical features, but on the nostalgia factor and collector's appeal. This storytelling approach helped garner significant pre-order interest and media coverage.
Another crucial action is leveraging partnerships or collaborations to extend your reach. During the Syber PC case launch, we partnered with influencers who already had the trust of our target audience. This not only boosted credibility but also facilitated community engagement, contributing to an increase in sales and brand loyalty.

Lou Ezrick · Answer

To secure your first 100 customers, prioritize building a patient-first experience that people will talk about. When I founded Evolve Physical Therapy, I focused on hands-on, personalized care which led to word-of-mouth referrals becoming our biggest customer driver. Quality service can create a ripple effect in your local market.
Another crucial strategy is to focus on niche pain points. At Evolve, we specialize in complex chronic pain and unique conditions like Ehlers-Danlos Syndrome. This specialization distinguished us from generic clinics and attracted clients searching for specific expertise. 
Lastly, community engagement is key. I actively participate in local health initiatives and educational workshops, which raises our profile and strengthens ties to the community. Consider collaborating with local organizations to host events that provide value in your field; this helps build trust and credibility, driving customer acquisition.

Samir ElKamouny · Answer

When you're working to acquire your first 100 customers, focus on leveraging data-driven marketing strategies. I once helped an electric skateboard company achieve a 580% ROI by precisely targeting their audience during an off-peak market cycle. Start by using Facebook's Super Lookalike audiences to extend your reach. Consolidating top-performing lookalikes into a single ad set can exponentially boost your visibility to potential customers.
It's crucial to adjust your messaging to resonate emotionally with your prospects. During the COVID-19 pandemic, we pivoted a luxury apparel brand's messaging, leading to a 500% ROI increase. Understand your audience's current emotional state and realign your messaging to meet them there. Highlight your company's values, create authentic connections, and prioritize what your audience wants to hear—this will build a deeper bond and drive actions quicker.
Test various ad strategies to find what converts. For a dating industry client, adjusting creative and optimizing ads during an unconventional time led to 45% lower lead costs. Testing is everything. Don't assume you know what works—verify it with data and results, and adjust accordingly until you hit your conversion target.

Kiel Tredrea · Answer

When you're trying to get your first 100 customers, focus on optimizing your online presence for search engines. As someone deeply involved in SEO and branding, I've seen how effective it can be. For example, at RED27Creative, we launched SEO campaigns that substantially increased our clients' search rankings, which improved visibility and attracted a steady stream of new customers.
One key action to prioritize is getting more customer reviews. After implementing our Review Request Tool, businesses saw improved local search results, leading to a higher customer influx. You can use QR codes to distribute your review request link, making it accessible at multiple touchpoints, like receipts or newsletters.
Adopt email marketing to nurture prospects into customers. By providing valuable incentives like discounts or exclusive content, you can collect emails and maintain engagement. I've seen email campaigns significantly boost traffic and conversions for businesses looking to scale rapidly.

Preston Hiller · Answer

To attract your first 100 customers, prioritize building a reputation for reliability and exceptional service. When I was growing Gecko Garage Doors, we ensured same-day service availability, which significantly boosted customer satisfaction and attracted many new clients. Our focus on prompt service is reflected in the 1500+ 5-star reviews we've garnered, helping in our rapid growth.
Focus on enhancing the customer experience throughout the entire service journey. At Gecko, we implemented a strategy of keeping clients informed with confirmations, en route texts, and completion notifications. This level of communication reassures customers and sets a standard that, in my experience, can help you reach those first critical milestones of customer acquisition.
Use your team's unique strengths and industry knowledge. For example, pulling my retired dad in for special projects not only solves complex issues but also builds trust and showcases expertise. This approach can create strong word-of-mouth and positive testimonials, which are invaluable when establishing your initial customer base.

Jeremy Rivera · Answer

To get your first 100 customers, focus on building trust through real connections and community engagement. I prioritized in-store educational sessions based on customer feedback, which turned early visitors into loyal patrons. Listening closely to what your community wants and needs can set you apart and foster word-of-mouth growth.
Leaping from construction safety to Terp Bros, I understood risk but knew calculated moves could lead to sustainable growth. Invest your efforts in offering a quality product and experience. For example, launching our Issa Vibe vape line with a local flavor ensured a relatable and desirable product that resonated authentically with our audience.
Networking transformed our presence in Queens. Connecting genuinely with local leaders and businesses allowed me to create mutually beneficial collaborations that encouraged customer referrals. Your network can be a catalyst for early growth, so become part of your community and leverage those relationships effectively.

Ronald Shen · Answer

When I launched RNR Dispensary in Bushwick, one key tactic that helped us secure our first 100 customers was creating a community-centric business model. We actively hosted local events and collaborations with neighborhood artists, turning our store into a cultural hub rather than just a retail space. This strategy not only drew in art and cannabis enthusiasts but also generated a buzz that expanded our customer base quickly.
Moreover, we made use of our event space to engage directly with the community by organizing "Innovative Ideas Night." This initiative allowed our team and potential customers to brainstorm improvements and explore new product offerings, directly influencing customers' satisfaction and increasing repeat visits. It fostered a sense of ownership and loyalty among early customers, who appreciated being part of the creative process.
Prioritizing high-quality customer service was crucial; we used insights from our HR analytics tools to refine our employee training programs. Ensuring our staff was well-equipped to offer personalized recommendations improved customer interactions, leading to better first-time experiences and driving word-of-mouth referrals in our local Bushwick community.

Abrar Altaf Lone · Answer

When I was mentoring my team during Biblo's early days, I learned the significance of focusing on niche communities. We aimed at book lovers and indie bookstore patrons, which allowed us to build a tight-knit community that naturally grew by word-of-mouth. Identifying a specific target audience can lead to more customized marketing efforts and organic growth.
A crucial part of Biblo's strategy was leveraging technology effectively. By analyzing user data, we curated personalized recommendations and improved our platform's scalability, which enhanced user experience and retention. For someone starting out, implementing strategic data insights to refine your offering can convert early adopters into loyal customers.
Don't overlook the feedback loop. We constantly refined Biblo based on user feedback, which directly improved user engagement and satisfaction. Prioritize actively listening to customer concerns and adapting your product accordingly to create an experience that meets their evolving needs.

Vikrant Bhalodia · Answer

When we were working to get our first 100 customers, we did not rely on paid advertisements or automation tools. We kept things simple and hands-on. What worked best was personal outreach. We identified people who looked like a good fit and started real conversations through LinkedIn, email, and sometimes even Twitter.
We weren't pushing sales. We were asking questions, trying to understand their pain points. We asked what they'd tried, what didn't work, and what they actually needed. That approach opened doors. People responded because it felt human, not like a script.
We also paid close attention to patterns: what language people used, what objections came up, and which problems kept repeating. That helped us shape our messaging, but more importantly, it helped us refine what we were offering.
If you are stuck in that early development phase, focus on talking with people, not selling to them. Forget about scale. Go slow, stay close to the customer, and treat every conversation as if it matters - because it does. This is how we created trust, and eventually, traction.

Yaniv Masjedi · Answer

If you're struggling with gaining customers, then you're most likely failing to connect with them. If you want to establish a proper relationship that keeps said customer coming back, the best advice I can give you is to listen to them. Listen to what they have to say about your product, your services, and your brand. Don't listen to just one person either; listen to multiple people. The more you connect with your customers, the more able you will be to tailor your business around their needs or wants, which will result in greater satisfaction and, in turn, greater customer volume.
When you gain that loyalty, by the way, don't neglect it as the number of customers increases. Use your growing platform as a means to introduce loyalty programs and other incentives. This not only keeps customers happy, it also keeps them coming back and ensures they spread the word about your business.

Justin Belmont · Answer

Start by focusing on a niche and making those first few customers feel like VIPs. Don't try to go broad--really hone in on the people who will love what you're offering and will advocate for you.
The action to prioritize? Personalized outreach. Directly reach out to potential customers, either through social media, email, or even cold calling, and show them why you're different. Give them value upfront, whether it's a free trial, discount, or exclusive offer. Those first 100 customers are your foundation, so make sure they feel heard, appreciated, and part of the journey.

Clayton Johnson · Answer

To reach your first 100 customers, focus on creating custom digital marketing campaigns that resonate with your target audience. One tactic I often recommend is executing a competitor backlink analysis to find unique opportunities for collaboration. For example, a client of mine saw a 30% increase in organic traffic by collaborating with an industry blog that was frequently linked by competitors.
Prioritize building a strong presence through targeted digital PR by securing high-quality media coverage. In a previous campaign, this approach not only improved brand visibility but also significantly boosted online authority. Allocate resources to create shareable content and guest posts on reputable sites, which can lead to sustainable growth and attract your early customer base.
Don't overlook the power of personalized user experiences on your website. I opted for custom coding for a client's site to deliver unique functionalities that weren't available in standard builders. This move increased customer engagement by 40% and plays a crucial role in capturing interest from potential customers, driving initial sales, and fostering strong brand loyalty.

Sean Swain · Answer

To get your first 100 customers, I'd advise focusing on creating a strong referral network. When I started Jones Ideal Limousine, I prioritized relationships with hotel concierges. Their trust and recommendations provided a steady stream of clients. Consider how you can leverage existing networks or partnerships to create mutual benefits.
Another key action is to offer unique, memorable experiences that encourage word-of-mouth marketing. During my time with Detroit Furnished Rentals, adding personal touches like local welcome packages and curated experiences sparked enthusiastic reviews and repeat bookings. Make sure your offering provides added value that customers will talk about.
Finally, respectfully address feedback to continuously improve your service. For example, when guests mentioned the lack of coffee in my rentals, I quickly adapted by providing coffee stations, boosting guest satisfaction. Actively listen to customer feedback to improve your offerings and encourage repeat business.

McCain Kennedy · Answer

One crucial action for acquiring your first 100 customers is testing and optimizing your digital marketing efforts. At Set Fire Creative, when working with a supplement brand, we didn't shy away from running parallel A/B tests even when prior campaigns were functioning. Our custom ad campaigns led to a 3.6X return on ad spend, far exceeding expectations. This shows the importance of experimentation to refine and improve your strategies.
For instance, when I started with a trenchless pipe repair company, we took an integrated approach by using both SEO and Google Ads. This combination was pivotal in elevating their visibility, skyrocketing their leads from 8 to over 70 a month. Prioritize a strategic mix of ads and organic efforts customized to your audience to amplify your reach and drive initial customer engagements.
Think of ways to differentiate yourself by doing what others aren't. It's not just about following trends; it's about creating them. When crafting social media content, focus on distinctive storytelling that engages your audience with fresh and unexpected content. It might feel risky initially, but unique content can capture attention and grow your following in a saturated market.

How to Get Your First 100 Customers: Advice from the Pros

How to Get Your First 100 Customers: Advice from the Pros

Form Genuine Relationships Before Bulk Advertising

Build Authentic Relationships Over Sales

Provide Value Through Strategic Collaborations

Focus on Personalized Community Engagement

Build Authentic Relationships and Create Experiences

Make Marketing Feel Personal and Human

Prioritize Personalized Branding for Emotional Connection

Understand Your Target Audience Early On

Focus on Understanding Target Audience’s Needs

Leverage Detailed Storytelling for Brand Connection

Develop a Compelling Content Strategy

Understand Audience Pain Points for First Customers

Build a Patient-First Experience for Word-of-Mouth

Leverage Data-Driven Marketing Strategies

Optimize Online Presence for Search Engines

Build Reputation for Reliability and Exceptional Service

Build Trust Through Real Connections and Engagement

Create a Community-Centric Business Model

Focus on Niche Communities for Organic Growth

Use Personal Outreach Over Paid Advertisements

Connect with Customers and Listen to Feedback

Focus on a Niche and Personalized Outreach

Create Custom Digital Marketing Campaigns

Create a Strong Referral Network

Test and Optimize Digital Marketing Efforts

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