How Do You Start a Marketing Agency?

March 28, 2023
Posted in Questions
March 28, 2023 Terkel

How Do You Start a Marketing Agency?

Every successful marketing agency has a unique origin story that sets the foundation for its growth and development. In this article, we’ve gathered six fascinating stories from agency founders and leaders, detailing how they started their marketing agencies and the key factors that contributed to their success. From serving niche markets like funeral homes to leveraging international expansion, these stories offer valuable insights and inspiration for aspiring entrepreneurs.

  • Serving Funeral Homes With Marketing
  • Filling a Market Gap for Personalization
  • Transitioning From Corporate Job
  • Investors Kick-starting the Agency
  • Organic Growth and Focus Areas
  • International Expansion and Entrepreneurship

Serving Funeral Homes With Marketing

The start of my marketing agency was when I noticed funeral homes provide a great service to the community, but they often have a sub-standard online presence. I’ve worked in digital marketing for over a decade, serving some of the most competitive sectors. I’ve also owned my boutique marketing firm for a few years and wanted to bring my expertise to a field that could use cutting-edge marketing. It’s an honor to have an agency that helps those who help others.

Temmo KinoshitaTemmo Kinoshita
Co-founder, Lindenwood Marketing

Filling a Market Gap for Personalization

I started my marketing agency after years of working in the industry and realizing that there was a gap in the market for a more personalized and data-driven approach. I had always been passionate about helping businesses grow and succeed, and I saw an opportunity to do that in a more innovative and effective way.

So, I took a leap of faith and founded my agency, focusing on providing customized marketing solutions that leveraged the latest technologies and insights. It wasn’t easy at first, and there were definitely some challenges along the way, but I was determined to succeed and make a difference for my clients.

Over time, my agency grew and expanded, and we became known for our strategic approach, creative thinking, and measurable results. Today, I’m proud to lead a team of talented marketers who share my vision and passion, and who are dedicated to helping businesses achieve their goals and reach their full potential.

Ben BasicBen Basic

Transitioning From Corporate Job

I started my marketing agency while I was working full time in a corporate job. I had always been passionate about SEO and digital marketing and had been studying it in my spare time for years. However, I felt like I wasn’t fully using my skills or reaching my potential in my day job.

So, I took the leap and started my agency. I started by offering SEO services to friends and family and then got referrals from those clients. It was slow at first, but eventually, I could build up a steady stream of clients and leave my day job to focus on the agency full-time.

One of the biggest challenges in starting an agency is getting clients. I found that the best way to do this was to leverage my existing network and provide top-notch service to my clients so they would refer me to others. I also invested time and resources into my website and content marketing strategy to establish myself as an expert in the field.

Ben LauBen Lau
Founder, Featured SEO Company

Investors Kick-Starting the Agency

Working with investors is the personal starting point of my marketing agency. When starting, I struggled to find clients who would trust me with their marketing needs.

Then, I met an investor who believed in my vision and will invest in my agency. I could grow my business and take on more clients with their support.

Working with investors provided me with funding and gave me access to valuable insights and connections in the industry. It’s a great way to kick-start your business and establish credibility.

Ariel WestphalAriel Westphal
Marketing Director, Net Pay Advance

Organic Growth and Focus Areas

The idea of starting a digital marketing agency came to me organically. I was already working in the marketing arena, so I had a good understanding of the industry and the tools that were available to reach customers efficiently.

As I looked around at how other companies were running their marketing operations, I saw that there was a need for a digital strategy that was tailored to their specific businesses. I knew that with my experience and knowledge; I could provide the solutions that would help companies maximize their marketing efforts.

I took the plunge and started my digital marketing agency. At first, I operated it out of my home and I knew I had to differentiate myself from the competition, so I focused on a few key areas: customer service, expertise, and results-driven strategies. I wanted to ensure that every client felt like they were getting the best service and support, which is why I made customer service a priority from the beginning.

Lukasz ZeleznyLukasz Zelezny
SEO Consultant, SEO Consultant London

International Expansion and Entrepreneurship

I have always wanted to work in the industry but had no clue where to start, so I pitched to many agencies in Europe until I got a yes for an internship.

After a few months, the owners sat with me and told me they thought I would make a good entrepreneur and that if I’d like to open a branch of their Marketing Agency in a different country.

Their company eventually closed, but I continued and opened a new brand and that is how New Horizon Marketing and Advertising was born.

Joaquin Morales
Co-founder, New Horizon Marketing

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