What is one job that is good for someone wanting to get into content creation?
To help aspiring content creators successfully enter the field, we asked content and marketing experts the jobs that could lead to content-heavy work. We’ve compiled their inspiring and surprising tips for you. From becoming a journalist to learning how to write with deadlines, there are several unique tips and opportunities that may help you enter the field and make your mark with your creation.
Here are 10 jobs for content creation:
- Video Editing
- Brand Content Strategist
- Public Relations
- Social Media Manager
- Write for Niche Digital Spaces
- Assistant at a Content Creation Company
- Marketing Copywriter
This day and age being able to create and edit engaging video content is the number one skill for content creation. From YouTube to TikTok, video seems to be the preferred content format of our times. Streaming demand is only rising as more and more users spend hours scrolling video streaming platforms. So if your day job is that of a video editor, you already have one of the biggest skills needed to create content.
Mor Hasson, Maple Hosting
Brand Content Strategist
Every brand out there needs a solid digital marketing strategy making it the perfect place for a content strategist to step in. As the name suggests, content strategists work to gain a clear understanding of a brand’s unique needs and create tried and tested strategies to best showcase the brand’s credibility on various social platforms. From creating social media posts, videos, blog articles and even managing media outreach, a content strategist is undoubtedly important in getting a brand the exposure they deserve.
Harry Morton, Lower Street
Anyone eventually wanting to get into a content creation position can benefit from journalism internships or junior positions. Journalists learn to write in clear and accessible prose about sometimes complex problems and this is an important skill in content creation, even if that content is based on media. To make ideas simple through accessible writing is a great skill to have in a world with an overabundance of information, and content creation enthusiasts will invariably benefit from that.
Natalia Brzezinska, PhotoAiD
A career in public relations is a great way to get started in content creation. These communication specialists can promote brands or services to the media in an appealing way to attract readers. With tight deadlines and unique angles, this opportunity can combine marketing and content creation to establish brand identity and drive revenue to stores and websites. For those looking to collaborate with others, public relations is the best route.
Dino Ha, Kaja Cosmetics
Social Media Manager
For those who want to get started with a career in content creation, being a social media manager is a great first step in that direction. You can either be a social media in-house or as a freelancer, giving you many options and freedom to make the position your own. Social media managers take on a multitude of roles, from planning content calendars to copy writing. This role allows you to express your creativity through your work while also giving you experience with social media platforms and keeping you up to date with the latest trends.
Joe Spector, Dutch
Write for Niche Digital Spaces
Newspapers may be on the decline, but there are plenty of opportunities in the digital space for people to write and publish stories. Any local or niche outlet is a great place to start. You learn how to write on deadline and you will start to accumulate a “portfolio” of clips that can be useful to you as you pursue a career in content creation. Doing this will make you a better, more disciplined writer and it should open a few doors for you.
Jon Carder, Vessel Health
Copywriting is one of the most highly paid tasks. All concerns are how much enchantment you can conjure with your words if you really want to boost sales.
As a copywriter, you’ll be responsible for creating enticing text for advertising campaigns. Customers and clients get information about a product or service from copywriters. A copywriter’s goal is to persuade and influence the audience, the reader, to acquire a product or service. For this, they must write slogans, snappy pick-up lines, and headlines that will captivate the target audience.
Ryan Yount, Luckluckgo
Assistant at a Content Creation Company
Through observation and reflection, you can become very familiar with the subject by watching and seeing various situations. An excellent way to do this is through an assistant position in a content creation company. As an assistant, you have the opportunity to participate in meetings and sometimes to share your opinion.
Assistants also have a great deal of insight into the company’s entire structure, and they learn many valuable skills on the job. Later on, after exposure to such a work environment, you can participate in internal recruitment and show that you have learned. You may also apply to any content creation company and show off your knowledge and reflections about how content creation might be done.
Gosia Szaniawska-Schiavo, Tidio
Blogging is a great opportunity for those looking to familiarize themselves with several forms of content. Not only do they need to brainstorm the initial concept, but they also need to capture the photography or videography that comes with it. They also need to promote themselves to create brand awareness, which means publishing content on social channels, for example. A well-rounded creator will find more possibilities blogging due to the additional work it takes than someone specializing in a specific form.
Sara Adam Slywka, Nestig
Content makers should consider a marketing copywriter role. This is a great opportunity for those looking to work in a multitude of advertising strategies, such as print, eCommerce sites, or social media. From seasonal topics such as Cyber Monday to evergreen content, this allows writers to work with a new audience in various mediums. In doing so, content marketers can become a well-rounded writer on several different platforms.
Lillie Sun, Three Ships Beauty
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