Corporate Keywords: Pursue and Passion
June 27, 2007 | by brett | Permalink
Is it me or is the “pursuit of a passion” popping up everywhere these days?
You have Lexus and their “Pursuit of Perfection.”
Excedrin says that nothing can stop you from pursuing the passion, while Monster.com says that when you find a job, you find a passion.
Will Smith did the Pursuit of Happiness. Dassault Falcon Aircraft apparently engineers their aircrafts with passion.
Microsoft says that your potential is their passion, while Grant Thorton has a passion for the business of accounting.
As long as we are on the topic of drawing similarities, American Express and their “Members Project” logo looks very familiar, as does American Rights at Work, and even Shaq’s new “Big” project.
What other companies use passion or the pursuit in their slogans?
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THERE ARE 6 RESPONSES TO THIS INTERVIEW
Tim H. Says:
June 27th, 2007
rod stewart
Jay W. Says:
June 27th, 2007
OCZ Technology Store “Passionate About Performance”
Danielle Says:
June 27th, 2007
Try setting a Google alert for “pursue the passion.” There are interesting hits all over the internet & blogosphere daily.
brett Says:
June 27th, 2007
A Google alert? How do you do that?
Danielle Says:
June 27th, 2007
If you have a Google account (you may be able to do it without, I’m not sure) you can select certain key words that you would like Google to scan for on a daily, weekly, or “as it happens” basis. The results are then compiled and sent to you via email. It’s still in Beta version, but pretty nifty: http://www.google.com/alerts?hl=en&t=1
I’ll forward you one of the alerts I get so you can see.
Taneika Says:
June 27th, 2007
I think Brett started a “Passion Movement”!!!! 
(It all started after PTP 2006)
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