Web Expectations Derive Value
May 3, 2007 | by brett | Permalink
The stock market is a great template for determining the price of a product. The market is simple…if you meet the earnings estimates set by analysts, your stock goes up. But then again, if you fall below that estimate, your stock goes down.
For us, our earning estimates are determined by the amount of web traffic we bring in. Our sponsors want to build visibility, and the only way to do that is by drawing visitors to the site. Traffic is our revenue, and the stat that is equal to net income in the stock market.
Lately I have been trying to set reasonable expectations in the proposals I have sent out to large corporations. Many of their questions have been based on these estimates, mainly “how are we going to meet them.”
Here are my estimates that I have put in a few proposals. These are no more estimates than they are my goals, but I fully intend to meet these goals with drive, passion, and a well thought plan.
• We will have between 500,000-1,000,000 web page views between July 2007 and July 2008.
• A minimum of ten media opportunities (newspaper, magazines, radio) in relation to the tour will transpire between July 2007 and July 2008.
• A minimum of 150 interviews will be conducted by the conclusion of the 2007 tour
I guess time will tell if these estimates will fall flat, or turn out to be as I envision them- soaring beyond expectations.
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